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The importance of Representation

Representation in the products that retailers stock is not only long overdue, but creates a strong emotional response in customers, many who have lived their whole lives without seeing themselves or their families reflected in the products that are available.

Desriee Asomuyide, founder of Little Omo, an inclusive educational brand that represents black and brown children, and helps other children to be more culturally aware of the people and world around them, has seen first hand the positive impact of creating products that represent the people buying them. . . read more

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