Little Omo in the press
Features, interviews and partnerships from the brand teaching all children about diversity through play.
As featured in & worked with
Coverage
- The Paula Oyinkan Show2025How I built a business with a newbornPodcast. Desriee on going viral, self belief and her journey with trichotillomania.
- Starling Bank2023Little Omo: inclusive and educational toy brand for childrenHow Desriee launched with £1,000 of her own savings.
- Hook Research2023Creating inclusive toys: Little Omo’s Desriee AsomuyideAn interview on the state of the toy market and inclusive design.
- University for the Creative Arts2023From fashion to toys: how Desriee carved a unique pathThe UCA graduate story behind Little Omo.
- Stylist · Baby On The Brain2023The Returners: myth busting “doing it all”Podcast. Desriee on juggling life as a working mother, the highs and the lows.
- CWB2023Little Omo expands its inclusive educational rangeThe launch of the Head Coverings Flashcards and the Afro Hairstyles Memory Game.
- SelfridgesOct 2022Selfridges Top Toys for Christmas 2022Our face puzzles named in Selfridges’ Christmas toy predictions.
- PA Media · Jersey Evening PostOct 2022Mother who started inclusive toy brand hails response from customersDesriee on building Little Omo after the birth of Isaiah.
- The Irish NewsOct 2022Mother who started inclusive toy brand hails response from customersThe PA interview, published during Black History Month.
- CWB2022Inclusive educational toy brand Little Omo launches at Selfridges LondonOur launch at Selfridges London and Selfridges.com.
- Black Beauty & Hair2022The new educational puzzles loved by Kelly RowlandAfter Kelly Rowland shared our puzzles with her followers.
- Branding Forum2022Little Omo: inclusivity and positivityOn prototyping the range and the head coverings puzzle.
- ToyNewsMar 2022Inclusive toy brand Little Omo unveils new food puzzlesThe launch of our Wholefood fruit and vegetable puzzles.
- The VoiceNov 2021London mum creates UK’s first inclusive toy brandAwards, a Sainsbury’s card and Downtown Disney.
- ForbesOct 2021Diversity and representation in retail: why the products we see matterDesriee on why retailers need real change, not one or two diverse brands.
- CWB2021Little Omo: the new inclusive educational brandAn early look at the flashcards and the meaning behind the name.
- Diary Directory2021Little Omo appoints Maxine Boateng PRIndustry news on Little Omo’s PR appointment.
- ToyNewsMar 2021UK inclusive flashcard brand Little Omo details plans for toys and educational product launchPlans for the range beyond flashcards.
Also seen on This Morning, BBC News, ITV, BET, Elle and the Evening Standard.
Awards & milestones
- 2021Silver, Best Toy Design for 0 to 2 years, Junior Design Awards
- 2021Happy Birthday card stocked in over 107 Sainsbury’s stores
- 2021First Black-owned business at an Oxford Street pop-up, alongside AMI London
- 2021Stocked at Downtown Disney, California, with Post 21
- 2022Launched at Selfridges London and Selfridges.com
- 2022Face puzzles named in Selfridges Top Toys for Christmas
About the founder
Desriee Asomuyide
Desriee founded Little Omo after her baby shower, when she was gifted flashcards that didn't have her son in them anywhere. Today Little Omo creates inclusive learning materials for families, nurseries and schools, and runs workshops on talking to children about race, culture and identity.
Desriee is available for interviews, panels and comment on representation in early years education.
Press kit
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